SIGNATURE MARTELL/ PAR ALEXANDRE MAZZIA

Visual identity created for Signature Martell by Alexandre Mazzia, an exclusive gastronomic experience imagined by Maison Martell and three-Michelin-star chef Alexandre Mazzia, hosted within the historic Château de Chanteloup in Cognac. Bringing together haute cuisine and exceptional cognacs, the restaurant was conceived as an intimate and sensory destination where craftsmanship, emotion and taste converge. The challenge was to create an identity capable of reflecting the dialogue between Maison Martell’s heritage and Alexandre Mazzia’s instinctive, contemporary culinary language — balancing refinement with raw sensoriality. Inspired by the richness of natural textures found throughout the experience — from the mineral character of the château and the tactile depth of raw materials to the layered complexity of cognac and cuisine — the identity was built around a subtle and organic visual language. Textural elements were used to evoke warmth, depth and authenticity, creating a tactile dimension that reinforces the immersive nature of the restaurant while remaining understated and sophisticated. The result is a refined identity system where gastronomy, craftsmanship and materiality come together to express a contemporary vision of French luxury.