THE ART CAMP

Visual identity created for The Art Camp, an immersive artistic residency imagined by Lucas Beaufort and hosted at Les Prairies de la Mer on the French Riviera. Bringing together a curated selection of international artists, illustrators and creatives, the project was conceived as a collaborative space where art, experimentation and human connection intersect. Set within an open and relaxed seaside environment, The Art Camp blurred the boundaries between exhibition, workshop and creative retreat — inviting both artists and visitors to engage in an ongoing dialogue around contemporary creation. The challenge was to develop a visual identity capable of capturing the spontaneous and multidisciplinary nature of the event while reflecting its vibrant yet intimate atmosphere. Inspired by the energy of artistic encounters, handmade expression and the sun-faded textures of the Mediterranean setting, the identity was designed as a playful and expressive system — balancing raw creativity with a strong sense of cohesion. The result is a visual language that embodies the spirit of community, experimentation and artistic freedom at the heart of The Art Camp.