Chateau de Chanteloup
Visual identity created for Château de Chanteloup, the historic estate of Maison Martell, located in the heart of the Cognac region. Originally acquired by the Martell family in the 19th century and later rebuilt in a distinctive Anglo-Norman style, Château de Chanteloup has long embodied the heritage, hospitality and savoir-faire of one of the oldest cognac houses in the world. Once reserved for distinguished guests of Maison Martell, the estate now hosts curated experiences celebrating gastronomy, craftsmanship and the art of hospitality. The challenge was to create a visual identity capable of expressing the singular character of the château while balancing historical heritage with a contemporary sense of refinement. Inspired by the estate’s architecture, symmetry and ornamental details, the identity was developed as an elegant and structured visual system — combining timeless sophistication with a more modern expression of luxury. Built around a distinctive monogram and refined graphic elements, the identity translates the spirit of Château de Chanteloup into a cohesive visual language, designed to reinforce its positioning as an exclusive destination where heritage and contemporary hospitality meet.
